PPC & GOOGLE ADS MANAGEMENT

Coeur d’Alene, Idaho | Sandpoint, Idaho | Spokane, Washington

Coeur d’Alene, Idaho
Sandpoint, Idaho
Spokane, Washington

If you’re not seeing your website at the top of Google, it’s time to talk to our Nerds. We provide in-house Pay-Per-Click (PPC) and Google Ad services that generate real website clicks by customers looking for your services – since 2013. Our custom Search Engine Marketing (SEM) strategies are proven to place your website at the top of Google. Serious business owners hire us and our trusted team of in-house nerds for real results. It’s that simple.

ROI Focused
GOOGLE AD MANAGEMENT

Pay-per-click (PPC) or Search Engine Marketing (SEM), places your website at the top of search engine results whenever your potential customers search for keywords and phrases related to your business or service.

Our Nerds manage your Google Ads account, targeting the keywords that drive buyers to your site. Highly focused keyword research determines the most cost-effective approach to reaching customers searching for exactly what you offer. We develop effective paid search campaigns focusing on your target cost per sale or lead, utilizing powerful research tools, and applying industry experience.

Whether you have a $500 budget or $5,000 budget, our #1 goal is to make sure that your ads are profitable.

When done right, Google advertising is a highly effective way to bring in new business and drive online sales. Our Nerds are experts in driving cost-effective paid search campaigns, strategically showing your ads to your potential customers and securing more conversions for your business.

TALK TO AN GOOGLE AD EXPERT TODAY!

Did you know?

46% of Google page clicks go to the
top 3 Pay-Per-Click Ads?

Our Google Ads Process

We manage all of our Google Ads in-house, ensuring a smooth and efficient process.

Keyword Research & Competitor Ads Analysis

Choosing the right keywords to bid on is the foundation of success. We’ll research keywords and the competition to create a Google Ads campaign that drives sales and a positive ROI.

Campaign Creation & Ad Copy Creation

We’ll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.

Detailed Reporting & Team Meetings

Each month we’ll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We’ll also schedule a review call with our team and yours.

OUR GOOGLE AD MANAGEMENT PRICING

We make it easier for potential customers to find your business with Google Ads.

FULL SERVICE
AD MANAGEMENT

Our Full-Service Google Ads management service is for businesses who are serious about their campaigns results. We setup and manage every detail of your Ad account and campaigns on a on-going basis, frequently making changes and continually optimizing your ads to get you the best ROI in Google Ads possible.

STARTING AT $350/MONTH

Plus Ad Spend ($500 minimum)

ONE-TIME
AUDIT & OPTIMIZATION

Already running your own Google Ads and just need help optimizing your account and ads?

Our Nerd’s will audit and optimize your Google Ad account to set your campaigns on the right track. We’ll provide you with a complete breakdown of what needs changed in order to get the most out of your Google Ad campaigns moving forward.

STARTING AT $600

TALK TO AN GOOGLE AD EXPERT TODAY!

FREQUENTLY ASKED QUESTIONS

Here are some of our most frequently asked Google Ads questions and answers.

How does Google Ads work?

Google Ads is a pay-per-click (PPC) service. In simple terms, this means that you only pay when someone clicks on your ad and visits your website.

We make a list of the keywords or search terms related to your business and the services you offer. Whenever someone searches for those keywords, Google places your ad and website at the top of their search results.

What’s The Difference Between Google Ads And SEO (Search Engine Optimization)?

SEO is a long-term strategy that involves setting up your website and online presence to increase organic search and referral traffic. It takes time and money to do it right, but you don’t pay for the traffic itself.

Many businesses and web developers overlook the importance of SEO, but it should always be a part of your digital marketing mix.

On the other hand, Google Ads is a quick way to bring targeted traffic to your website. It’s faster to set up and generate traffic compared to SEO. With Google Ads, you only pay when people click on your ads and show interest in your product.

With SEO, you need to invest before you start getting traffic. With Google Ads, you generally only pay when people click through to your website.

Both SEO and Ads are important. Some SEO elements can even improve the quality of your Google Ads campaigns.

It’s important to note that running paid ads with Google won’t affect your organic search rankings, but it may increase the clickthrough rate of your organic listings because people see your brand in an ad before scrolling down.

Can I Just Run My Own Google Ads?

Of Course!

But, this is why our clients choose to let our Nerds do it for them:

Running a successful Google Ad campaign takes a lot of investment in time and learning. Google Ads also change, a lot. It can be very costly and frustrating if you don’t keep up with Googles changes to their platform and best practices. A good campaign structure could quite easily make the difference between a $5 cost per click and $1 or less.

Learn more about google ads here: https://ads.google.com/

Isn’t AdWords A Waste Of Money? I’ve Tried It And It ‘Never Worked’

You’re not a Google Ads expert. And that’s OKAY! You’re amazing at what YOU do and most likely haven’t had enough time to learn what makes a successful Google Ad campaign.

We usually hear this from clients who don’t fully understand the best practices and best strategies to use when running Google Ad campaigns.

We also hear this from clients who have worked with sleazy ad agencies who want to make a quick buck and don’t focus on long-term client relationships like we do.

What’s Involved In Setting Up A Google Ads Campaign?

Setting up a Google Ads campaign doesn’t have to be complicated if you have proper knowledge of the platform. Setting up a new campaign involves the following, and more :

– Understanding your advertising objectives
– Understanding your products and profitability of them
– Deciding which campaign types are most appropriate
– Keyword research
– Creating the correct campaign structure to drive down costs
– Your campaign ideas may result in several Ad campaigns being created to be more effective
– Creating many ‘ad extensions’ to make your adverts more compelling
– Writing copy for many different adverts
– (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
– Creating or providing input to several different banner adverts (if using display)
– Setting up conversion tracking within Google Analytics
– (this can be simple, but can also be very time consuming)
– Minor modifications to your website to allow conversion tracking

Why Does A Campaign Need Managed & Optimized Each Month?

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimizing it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

How Much Do You Charge For Google Ads Management?

We base our price on the complexity of your Google Ad campaign. This includes: the number of services or products you offer, how many ads and adgroups you require, how many keywords you want to target and overall the adspend we will be managing.

There are many ways other agencies charge for Google Ads. For example:

– Percentage of spend (usually subject to a minimum)
– Depending on number of campaigns and ad groups
– Fixed fee plus percentage of spend
– Fixed fee per month

We don’t like the percentage of spend model because it gives agencies more of an incentive to recommend much higher recommendations for ad spend than you may need. The more your spend on Google, the more the agency gets paid.

READY TO TALK TO A NERD?

Our Google Ad Experts are ready to help!