Setting up a Google Ads campaign doesn’t have to be complicated if you have proper knowledge of the platform. Setting up a new campaign involves the following, and more :

– Understanding your advertising objectives
– Understanding your products and profitability of them
– Deciding which campaign types are most appropriate
– Keyword research
– Creating the correct campaign structure to drive down costs
– Your campaign ideas may result in several Ad campaigns being created to be more effective
– Creating many ‘ad extensions’ to make your adverts more compelling
– Writing copy for many different adverts
– (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
– Creating or providing input to several different banner adverts (if using display)
– Setting up conversion tracking within Google Analytics
– (this can be simple, but can also be very time consuming)
– Minor modifications to your website to allow conversion tracking